Ramblings, Snippets of Wisdom and Other Bits & Bobs...

Embedding Sales Training for True ROI
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Embedding Sales Training for True ROI

One of the things we get asked most often from sales enablement and training professionals is:

“How do we make sure the knowledge and skills learned in sales training are embedded to drive the long term benefit?”

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Get The Measure Of Your Enablement
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Get The Measure Of Your Enablement

Measurement is vital for sales enablement. Having access to the right data and being able to benchmark performance, measure improvement, track ROI etc means that you can make everything that might currently be ‘subjective’ into objective and data-driven. Someone who is a firm believer in the power of data and measurement is Stefan Funk, SAP’s Program Lead for Data Driven Coaching. We caught up with him recently to talk to him about how important enablement metrics are to him and which are the most valuable elements to measure in order to track the outcomes and value of enablement activity.

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The Evolution of Presidents Club
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The Evolution of Presidents Club

President’s Clubs are a stalwart of sales.

Hit your annual target and you get to go to Monaco / Caribbean / Mexico / Marbs [delete as appropriate].

There have been few changes to the core notion of presidents clubs over the years (other than perhaps tackling a global pandemic and lack of travel rights) but they vary slightly by organisation.

But they all have a fundamental flaw. They don’t align to a modern sales workplace.

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Coaching + Training Resources - The Perfect Match
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Coaching + Training Resources - The Perfect Match

By combining your existing training resources with structured coaching to embed it, supported by a central competency framework that a) brings it all together and b) is already entrenched into the sales operating rhythm, you’ll avoid the once and then forgotten trap of flushing your training dollars down the loo.

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Competencies & Career Progression
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Competencies & Career Progression

Why should you be clear and structured about your sales team’s career path?

It’s probably easier if we look at some common examples which we reckon you’ll have come across at some point in your journey.

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G.R.O.W and your Sales Competency Framework
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G.R.O.W and your Sales Competency Framework

Using a Sales Competency Framework at the heart of GROW can be a fantastic guide for both coach and coachee. The framework can prove invaluable in understanding the individual’s REALITY, OPTIONS and WILL.

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Hold the phone… it’s Gong!
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Hold the phone… it’s Gong!

“Having conversational analytics data from Gong within e4enable is a game changer. Sales Leaders and reps now have a 360 degree data view with which to drive coaching conversations.

Being able to combine CRM, LinkedIn and Call data and align it to Sales Competencies brings one of those lightbulb moments.”

— Kate Lewis, CEO & Co-Founder, e4enable

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The ‘Sales Tech Stack’ and its’ impact on sales leadership
Kate Lewis Kate Lewis

The ‘Sales Tech Stack’ and its’ impact on sales leadership

The ever growing ‘sales tech stack’ needed to support high performing sales teams and modern selling has made the sales leaders job both easier and infinitely more complex.

The modern sales leaders job is as much business analyst as it is coaching and leadership in today’s complex sales world.

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Defining the Path to Success…
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Defining the Path to Success…

At e4enable, we are obsessed with sales competencies and defining what good looks like for our customers. But this isn’t always easy to pinpoint…

Here’s a process that we use to start uncovering that path to greatness:

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