Focus Sales Coaching
It’s not as simple as being aware that coaching matters or encouraging sales leaders to adopt a coaching approach. Choosing to implement a sales coaching program needs careful execution, support and follow up. It needs a framework through which it can be applied consistently and scaled effectively across your whole sales team.
A consistent approach to sales coaching that’s closely aligned to sales enablement efforts and initiatives needs a framework. This ensures all Managers are coaching to the skills, knowledge and behaviours that drive outcomes specific to each role in their teams. It supports Managers in becoming better coaches and removes the guesswork for all.
A competency centred sales coaching program
Create, action and feedback on coaching objectives set and scorecarded against your competency framework focused on the areas that count for each of your reps.
Set SMART objectives for emails, pitches, demos, listening and more.
Create video challenges or objectives to practice and assess knowledge and embed new skills. Share best practice across reps for peer reinforcement.
Coaching needs continuous practice and feedback
Your sales Managers shouldn’t have to be data analysts to coach and support their team. e4enable pulls all the data from across all your sales systems relevant to each rep’s role and benchmarks it to provide a guided coaching journey for every 1-2-1 and team interaction. It aligns the leading and lagging indicators to the skills and behaviours that drive the outcomes so every rep and Manager can see clearly where they need to focus.
Data driven coaching insights from across your tech stack
Get more from your tech stack with e4enable’s integrations
Explore more of your ‘To Do’ List
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Continually Assess Skills Gaps and their Performance Impact
Get continuous visibility of the competency gaps across your sales team and their impact on performance.
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Plan and Embed your Enablement
Plan enablement and training to align to specific skills gaps and hold Managers and reps accountable for embedding the new skills, knowledge and behaviours.
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Measure and Report to Stakeholders
using e4enable’s data integrations, pull data from across your key sales tech stack to really see what’s working and what’s not.