7 Steps to Bridge the Sales and Enablement Gap
How to avoid the underlying frustration that often exists between enablement and sales teams.
Sales enablement activity can often feel like pushing unwanted information at an un-engaged sales team. This is not only frustrating for all parties but it’s unlikely to be achieving any results. Find out how to bridge this gap and avoid a missed opportunity.
Download our whitepaper with e4enable’s 7 steps to bridging the sales and enablement gap
e4enable is a competency based, sales coaching & enablement platform to ensure sales methodologies & best practices are embedded & repeatable to improve top line performance.
It brings together sales enablement, sales training, sales leaders and sellers to ensure a) you are starting your journey focusing in the right places and b) you deliver your goal of long term sales transformation.
Sales rep scorecards or performance scorecards have been around since the dawn of sales time. They enable a Manager / team or individual to track where they are against key performance indicators. But what should we be aiming for to support modern sales teams today? What’s the ideal rep scorecard?
Like many businesses in the current economic climate, Salesforce has been shining a spotlight on the productivity of its sales team, after the company’s COO revealed that 96% of its annual contract revenue was achieved by just 50% of its sales account executives. What can be done about this and had they analysed the competencies that were driving their best performers?
Like those of us in sales, Santa needs to be at his peak performance, especially at this time of year. His job literally depends on it.
But, contrary to popular opinion, Santa doesn’t sleep all year and expect to pull it out of the bag (pun intended) at the last minute. No, he practices and hones his skills all year round to guarantee performance when it counts.
Highlights from our webinar looking at Sales Enablement measurement
To avoid another Groundhog Day SKO, follow e4enable’s top 10 tips to drive real value from your SKO.
“What’s the single biggest influence on the success of a coaching program?”
We get asked this question a lot and it’s a fair question.
In this blog, we’ll explore some of the key elements that drive successful long term outcomes of a sales coaching program.
Supporting Sales Managers to support and coach their teams is an often overlooked but essential program. We look at how you can do this and what skills and behaviours are needed to succeed.
One of the things we get asked most often from sales enablement and training professionals is:
“How do we make sure the knowledge and skills learned in sales training are embedded to drive the long term benefit?”
Measurement is vital for sales enablement. Having access to the right data and being able to benchmark performance, measure improvement, track ROI etc means that you can make everything that might currently be ‘subjective’ into objective and data-driven. Someone who is a firm believer in the power of data and measurement is Stefan Funk, SAP’s Program Lead for Data Driven Coaching. We caught up with him recently to talk to him about how important enablement metrics are to him and which are the most valuable elements to measure in order to track the outcomes and value of enablement activity.
In building out your competency framework, you need to look at it in the context of HOW you are going to use it and rate against it. This enables you to be clear on gaps and development pathways. This guide will help you map this.