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Measurement is a vital part of your sales enablement – without it, it is hard to objectively assess skills gaps in your sales team, focus your enablement and know what is working by tracking its impact.  

In its recent Sales Enablement Landscape Report, Sales Enablement Collective understandably identified measurement as a key focus and acknowledged it as a difficult area to master – so what can be done to improve it? How can your metrics better align with the sales team and how can you pinpoint the areas that will shift the performance dial?

This Guide contains actionable insights and top tips to help you to identify the most important metrics and improve the impact of your enablement activity.

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